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    Muffin Break is encouraging people to take a break between Monday 14th and Saturday 20th September 2015 in support of national children’s charity Good Beginnings.

     

    Good Beginnings week is designed to raise much needed funds for the charity to help build better outcomes for children in vulnerable communities.

    Now in its fourth year of partnership, Muffin Break has pledged to raise $500,000 for Good Beginnings by October 2016. So far $310,000 has been raised, with even more funds anticipated during Good Beginnings Week (14th-20th September). Funds will be raised via on-counter initiatives at all Muffin Break’s throughout Australia, including donation collection boxes, donated proceeds of Muffin Man plush toy sales ($5) and Good Beginnings cards ($1) on which customers can write heartfelt messages which will be delivered to the children who are part of Good Beginnings programs.

    On top of the donations made in-store by customers, Muffin Break will donate an additional $20,000 to the charity as part of fundraising week.

    Not all Australian children grow up safe, happy and healthy, and the number of children abused and neglected in Australia results in lifetime costs of $6 billion as social services attempt to recover the situation[1]. Growing up in an unhealthy environment in early childhood will go on to affect health, wellbeing, opportunity, ability, jobs, education and in turn our entire communities. Good Beginnings works to provide children who are victims of neglect and abuse the opportunity to develop skills such as reading and writing, so they will have the best start for both life and school. Children can also practice their social skills in a safe place where they feel cared for, which sadly is not a reality for many of the disadvantaged children Good Beginnings work with.

     

    Good Beginnings also caters for parents who are struggling with the responsibilities of raising children with support through practical parenting programs for families. During these programs, parents can discuss the issues they are facing and learn essential parenting skills and strategies. Good Beginnings programs are free to children and families in need, and are tailored to suit every unique family and child, with assistance ranging from supported playgroups and literacy programs to fathering initiatives, at-home volunteer visiting for new parents and intensive family support.

     

    Muffin Break Marketing Manager ANZ, Gemma Fitzsimons, said since 2011 the bakery-café franchise is proud to be partnered with Good Beginnings and hopes all customers will open their hearts and wallets to contribute when visiting Muffin Break in-store during the fundraising week and beyond.

    “The positive impact Good Beginnings has on the lives of so many Australian families demonstrates the need to raise funds to ensure the programs can continue for years to come. Muffin Break is delighted to be partnered with the charity, and with Good Beginnings week running at Muffin Break bakery cafés throughout Australia from 14th-20th September, we call on Australian’s to help us reach our goal of raising half a million dollars by October 2016,” said Gemma.

    Good Beginnings spokesperson, Kye Gillies, says, “We are so grateful for Muffin Break’s support, and are thrilled with the donations raised by generous Muffin Break stores and customers. Donations of all sizes help us make a difference in the lives of children who have experienced abuse and neglect; $30 gives a child a week of early intervention and practical parenting support with their parents in a Good Beginnings program, and $2,000 buys books, art supplies, puzzles, and developmental learning toys for early intervention and practical parenting programs like Play2Learn for a year.”

    Head in-store to donate and sample the latest Muffin Break Muffin Lab creation, the Red Velvet Butterfly muffin, freshly baked on-site every day and available during September only and throughout the Good Beginnings Fundraising Week. The Red Velvet Butterfly muffin features rich and velvety red muffin, pink cherry drizzle and cream cheese icing topped with fresh strawberry pieces.

     

    People who are unable to get to a Muffin Break café during September 14th-20th can still support the charity by donating at www.goodbeginnings.org.au or when they are next in-store via the donation boxes.

    [1] Taylor, P., Moore, P., Pezzullo, L., Tucci, J., Goddard, C. and De Bortoli,

    1. (2008). The Cost of Child Abuse in Australia, Australian Childhood

    Foundation and Child Abuse Prevention Research Australia: Melbourne

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