Your name: Sue Dowse
Name of company: Smilefile
Number of employees? Just me
The elevator pitch: (describe your business in 25 words or less):
Unique Storage Kits to keep your child’s memories, artwork, school work, keepsakes and achievements… perfectly preserved all in one place.


What inspired you to start your own business?

As my kids were growing up it didn’t take long to find that I had no where to store all the precious 
pieces of artwork and handmade items they brought home from pre-school and school each week. 
After thinking about it for some time I finally decided to design a system to house all these memories. 
So Smilefile was created.

Why did you decide to be a Mumpreneur/WAHM?

Creating a business that could help other mums become and stay organised and to be able to 
do that from home with the flexibility to look after my kids at the same time was the main reason.

What do you enjoy most about working for yourself and/or working from home?

Really just the flexibility, I can work at any time of the day in order to achieve my goals. I can dictate what I do and when.

What, if anything, do you miss about office life?

Probably the interaction with other people.

How much time do you spend on your business?

Each day varies, 6 hours or more some days, others only a couple of hours. As the children get older I’m spending more time on the business.

How do you achieve a work/life balance working from home and/or running your own business

There is more overlap between the two working from home. At home you are able to work while the washing is on, or cook dinner in between managing a facebook page or updating your website.

What challenges/issues do you face running your own business?

Just keeping up with the social media side of things. As a single operator of my business I have to be everything – the designer, the shipper and packer, the salesperson, the advertiser, etc etc. It means you have to be really organised and know how to prioritise. Often you feel like you don’t have enough time to do every thing as you’d really like to.

What tips/advice would you give to mums out there wishing to start their own business?

Know your competitors, test your product so that you know it is something people like and are willing to purchase. Always allow more time than you expect for manufacturers or suppliers. Set yourself realistic goals. Get help if you need it.

Where is your favourite place to go with your baby or toddler?

The Park.

What advice would you give your ‘toddler’ self?

Have fun!