Ferguson Plarre Cakes Alive! app

This is the sort of product which has to be seen to be believed. Unfortunately it is only Victorians’ who are going to be amazed by this revolutionary new app which is set to transform the way children’s birthdays are celebrated.

A retail first in Australia, the innovative Cakes Alive! app from Ferguson Plarre uses augmented reality technology and specialised images forming part of the cake decorations to make birthday cakes come to life, with 3D animations including exploding fireworks and flying wizards bursting out of the icing when viewed and photographed through mobile

See the cake on Ferguson Plarre’s YouTube Channel

Fourth generation Plarre family member and Ferguson Plarre Chief Executive Officer, Steve Plarre, said the app  was an exciting development for the bakehouse who has helped bring magic to Victorians’ special celebrations since 1901.

“Ferguson Plarre has been helping celebrate birthdays for over 110 years and as a traditional company we are thrilled to be embracing innovation and new technology to make birthday cakes even more unreal!” he said. “We hope our Cakes Alive! app will bring some extra magic to kids birthday parties, with everyone enjoying the
animations, capturing special moments and creating fantastic memories that will last forever.”

The Cakes Alive! app

The Cakes Alive! app is equipped with an in-app camera that allows users to easily take unreal photos of family  and friends with the animations and then share them via Facebook, Twitter, Instagram and email. The development of Cakes Alive! was made possible with a $50,000 grant from the Victorian Government’s Technology Voucher Program, enabling Ferguson Plarre to combine image recognition and edible image technology that trigger the animations.

Cakes Alive! is now available for free download from the App Store and Google Play. Purchase your Cakes Alive! cake for your children’s birthday party at one of the 66 stores across Victoria or design your own birthday cake online at www.fergusonplarre.com.au

Competition time: Babies & Toddlers has TWO Ferguson Plarre three tiered castle shaped cake equipped with the Cakes Alive! technology to give away to a lucky Victorian valued at $250 each.  As Ferguson Plarre is only based in Victoria the winner will be required to nominate their preferred Ferguson Plarre store to pick the cake up from. For your chance to win please go to our competition page.